So you got an idea, some code, and now you only need the users and contributors? A good idea is not enough to have a successful project. Open source software projects need also marketing, promotion, and optimization. We will look at the technical and non-technical level on how to enhance OSS projects. This with the goal to get more happy users and gain more traction. I will share from personal experience what works (and what not!), including examples. Subjects include simplicity, the website, dealing with social media, optimize for users and search engines, and the tiny details that matter.

This talk is useful for developers, contributors, and also users of open source software. No programming skills are required.